Google Indonesia – Bangkit
This project for Google Indonesia’s Bangkit program, is a nation-wide initiative designed to help underprivileged students gain future-ready skills in technology, including machine learning, mobile development, and cloud computing. The film centers on the heartfelt story of a young woman who, through Bangkit, was able to transform her life. Once uncertain about her future, she embraced the program’s training, secured a job, and began supporting her parents — a powerful testament to how education and opportunity can change lives.
Beyond capturing her personal journey, the project also functioned as a call-to-action, urging other students from disadvantaged backgrounds to take the leap, enroll in Bangkit, and create brighter futures for themselves and their families.
The tone of the piece balanced authenticity with inspiration, weaving personal testimony with Google’s broader mission of inclusivity and empowerment. The result was not just a commercial, but a story of resilience and possibility — one that aimed to resonate deeply with audiences and inspire real participation in the program.